Released on = March 14, 2007, 2:22 am

Press Release Author = Nirmala D'souza/Oak Consulting FZC

Industry = Software

Press Release Summary = The leading UAE-based company deployed the Hyperion solution to increase productivity, streamline business processes and manage growth across its global operations.

Press Release Body = Dubai, United Arab Emirates, March 14, 2007: Hyperion today announced that Darwish Bin Ahmed & Sons Co (DBA), a leading UAE-based business conglomerate with diversified businesses, has deployed Hyperion System 9 to enhance performance, streamline business processes, save time and costs on operations and in turn increase productivity. DBA Group is using Hyperion as a comprehensive solution for planning, consolidation, reporting and analysis across its wide-spread operations.

Darwish Bin Ahmed & Sons Co (DBA), which was established in 1965, has diversified businesses such as Distribution of Heavy Equipment, Trucks, Air-conditioning, Heating & Automotive components, Real Estate, Hospitality, Travel & Tourism, Construction, and Information Technology to name a few. DBA Group re-engineered its vision and mission in the mid-nineties to increase its role in the Global economy by setting its sights on international markets and expanding its operations worldwide. The Group has seen a growth of more than 50% each year over the previous year in both domestic and international businesses. DBA has a network of distribution channel partners in 35 countries and overseas offices in Moscow, Kiev, Almaty, Tashkent and Bangalore.

"DBA strongly believes that technology is a driving factor for growth. Our company invested millions on a sound IT Infrastructure, built on a world-class ERP Solution and Hyperion's Business Intelligence and Planning Tools, to support our independent business units," said Mr. Narasimha Rao, Chief Information Officer, DBA & Sons Group. "Our Enterprise demands only the best-of-breed applications that align with our vision and help us drive our business. Very few solutions have the breadth and depth that Hyperion System 9 offers. Hyperion’s unique ability to integrate financial management, consolidation, planning and data quality management into a unified solution made it the clear choice for DBA," he added.

"DBA is an existing customer of Hyperion and was using its Business Intelligence solutions across the organization. In order to realize their objectives of establishing a standard framework that would enable the company to manage performance, track and report financial results with confidence and meet the requirements of its many business units across geographies, DBA made the decision to move to Hyperion System9 platform," Mr. Hisham Malak, Channel & Marketing Manager’ HSME, Hyperion's Middle East Distributor explained.

"Hyperion System 9 has enabled the seamless integration of all of DBA's existing systems and has helped DBA not only in its meeting its reporting requirements but also in other areas such as Planning, Forecasting, Sales Analysis, Stock Movement etc. Hyperion System 9 has also allowed DBA to summarize consolidated data from their ERP into a Demand Forecasting Application," said Ms. Aarti Mohan, BI Consultant DBA & Sons.

Hyperion System 9, the industry’s most comprehensive performance management solution, leverages the unique technology in its Foundation Services layer to integrate BI technologies and financial management applications into a single unified system. For the first time, formerly dissimilar activities such as management and production reporting, advanced analytics, financial reporting and consolidation, enterprise planning, scorecarding and strategic modeling are all accessible through the Hyperion System 9 workspace, the first personalized workspace for Business Performance Management.

Commenting on the benefits of Hyperion System 9, Mr. Rao said, " We had already achieved returns on our investment with our existing Hyperion's BI solution. However, System 9, a major release from Hyperion, had immense additional feature enhancements that would enable end users do their own reporting. With this upgrade, our end-users have easy access to data and analysis in real time from anywhere.”

“Being a huge group with multiple lines of business each with its own unique process means multiple systems with complex functionalities. Hyperion has provided management and executives with powerful insights into the business enabling them to make better-informed decisions and to continuously identify areas to improve performance. All our business decisions rely on the information and analytics provided by Hyperion." Mr. Darwish, Director of DBA & Sons said “Hyperion System 9 platform has given us a 360° view on Corporate Performance anytime anywhere and we can now establish key initiatives and align all efforts as a whole to achieve the desired results." he added.

DBA looks after its Corporate IT Services in-house from its centralized Data center in Abu Dhabi. DBA has invested in multi-level security systems to protect its IT environment at all levels. DBA's datacenter is going through major upgrades ranging from Oracle E-Business Suite to Infrastructure to Hyperion's Business Intelligence solution. The Hyperion System 9 accommodated in DBA's new infrastructure setup did not require any equipment upgrade for this implementation. Hyperion is providing DBA with ongoing support and training keeping the staff abreast on the technology.

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About Darwish Bin Ahmed & Sons (DBA):
Darwish Bin Ahmed & Sons (DBA), United Arab Emirates based company, formed in 1965, is a US $ 1 Billion diversified group involved in Distributorship of Heavy equipment, Trucks, Air-conditioning, Heating & automotive components, Construction, Real Estate & Hospitality. They are one of the largest private sector organizations with work force over 6000 employees covering the markets in the Middle East, East & Central Africa, India, Russia & CIS countries.

About Hyperion System 9
Hyperion System 9 is the result of a three-year initiative to dramatically transform and simplify the way users interact with BI and performance management software. This transformation has been accomplished through technical innovations within a Foundation Services layer and the development of Hyperion System 9 BI+ Workspace, the first personalized workspace for Business Performance Management.
Integrating financial management applications with a BI platform, Hyperion System 9 enables users to link strategies with plans and continuously monitor their execution against goals to improve business agility. Because the system provides a common view into enterprise data sources and across management processes, users are able to make better, faster decisions based on a single reliable perspective over information that spans all areas of the operation.
The solution leverages the technology in Hyperion Foundation Services a scalable, shared services foundation that simplifies systems management, integration and administration across the enterprise, to integrate BI technologies and financial management applications into a single, cohesive system.

Hyperion System 9 makes formerly disparate activities including management and production reporting, advanced analytics, financial reporting and consolidation, enterprise planning, scorecarding and strategic modeling accessible through a single, unified workspace. As a result, users are no longer forced to shuffle between applications or sign in and out of separate tools to get answers to their business questions. With Hyperion System 9, users can address all of their performance management and query and reporting needs within a single thin client environment that is personalized and optimized for their unique needs.

About Hyperion
Hyperion Solutions Corporation is the global leader in Business Performance Management software. More than 10,000 customers rely on Hyperion software to provide visibility into how their businesses are performing and to help them plan and model to improve that performance. Using Hyperion software, customers collect data, organize and analyze it, then communicate it across the enterprise. Hyperion offers the industry's only Business Performance Management solution that integrates financial management applications with a business intelligence platform into a single system.
Named one of the FORTUNE 100 Best Companies to Work For (2004), Hyperion serves global customers in 45 countries. A network of more than 600 partners provides the company’s innovative and specialized solutions and services. Hyperion generated revenues of $703 million for the fiscal year that ended June 30, 2005 and is traded under the Nasdaq symbol HYSL. For more information, please visit www.hyperion.com.

Safe Harbor Statement
Statements in this press release other than statements of historical fact are forward-looking statements, including, but not limited to, statements concerning the potential success of anticipated product features, the anticipated product offerings and the potential market opportunities for business performance management software. Such statements constitute anticipated outcomes and do not assure results. Actual results may differ materially from those anticipated by the forward-looking statements due to a variety of factors, including, but not limited to the company's ability to retain and attract key employees, the successful and timely development of new products, the impact of competitive products and pricing, customer demand, and technological shifts. For a more detailed discussion of factors that could affect the company's performance and cause actual results to differ materially from those anticipated in the forward-looking statements, interested parties should review the company's filings with the Securities and Exchange Commission, including the Report on Form 10-K filed on August 31, 2005 and the report on Form 10-Q filed on November 9, 2005. The company does not undertake an obligation to update its forward-looking statements to reflect future events or circumstances.
“Hyperion,” the Hyperion “H” logo and Hyperion’s product names are trademarks of Hyperion. References to other companies and their products use trademarks owned by the respective companies and are for reference purpose only.


Web Site = http://www.hyperion.com

Contact Details = Nirmala D'souza
Oak Consulting FZC
P.O.Box 39261
Dubai, UAE
+971507343840
nimi@oakconsulting.biz